With COVID enforcing the need for brands to double down on resources and focus wholeheartedly on revenue for the remainder of the year, Black Friday (or Cyber Weekend) will be the focus for Reebok’s 4th quarter.
The 3rd year marketing students at the Cape Peninsula University of Technology are tasked to devel op a step-by-step, full-timeline of touchpoints and executions in the form of a campaign to ensure that black Friday (or cyber weekend) is a success.
- Provide a plan for Reebok to grow their email database to 30k from September to mid-November.
- Provide suggestions for potential partners, and collaborators with a clear rationale.
- Provide in-store and online campaign activation ideas.
- Create an awareness campaign to keep Reebok top of the consumer’s mind.